Marketing Mix – 7Ps Template

Thursday, August 24th 2017. | Sample Marketing
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Marketing Mix – 7Ps Template

This template helps you analyze and strategize your marketing mix for a product or service.

Product/Service: [Name of product/service]

1. Product

  • Core Benefits: What fundamental needs or problems does your product/service address?
  • Features: What specific attributes, functionalities, and characteristics does it possess?
  • Design: How does the product/service look and feel? What is its aesthetic appeal?
  • Quality: What is the perceived level of quality in terms of durability, reliability, and performance?
  • Brand Name & Packaging: How is the product/service branded and packaged? Is it unique and recognizable?

2. Price

  • Pricing Strategy: What pricing strategy are you using (cost-plus, value-based, competitive, etc.)?
  • Price Point: What is the actual price of the product/service?
  • Payment Terms: What payment options are available (credit cards, installments, etc.)?
  • Discounts & Promotions: What discounts, offers, or promotions are you offering?
  • Value Perception: Does the price reflect the perceived value of the product/service?

3. Place (Distribution)

  • Channels: Where and how will you distribute your product/service (online, brick & mortar, direct sales, etc.)?
  • Accessibility: How easy is it for customers to access your product/service?
  • Inventory Management: How will you manage inventory levels and ensure products are available when needed?
  • Logistics: How will you handle shipping, transportation, and delivery?
  • Location Strategy: If relevant, where are your physical stores located?

4. Promotion

  • Advertising: What types of advertising (TV, radio, online, print) will you use?
  • Public Relations: What public relations strategies will you employ?
  • Sales Promotion: What sales promotions (discounts, contests, giveaways) will you use?
  • Direct Marketing: Will you use direct mail, email marketing, or telemarketing?
  • Social Media: How will you leverage social media for marketing?

5. People

  • Customer Service: How will you ensure exceptional customer service?
  • Sales Team: How will you train and motivate your sales team?
  • Employee Engagement: How will you ensure your employees are engaged and passionate about the product/service?
  • Brand Ambassadors: Are there any brand ambassadors promoting your product/service?
  • Customer Experience: How will you ensure a positive customer experience throughout the journey?

6. Process

  • Purchase Experience: How easy is it for customers to purchase your product/service?
  • Delivery & Fulfillment: How efficient is your delivery and fulfillment process?
  • After-Sales Service: What kind of after-sales service do you provide?
  • Customer Feedback: How do you collect and respond to customer feedback?
  • Operational Efficiency: How efficient and streamlined are your internal processes?

7. Physical Evidence

  • Tangible Aspects: What tangible elements (store layout, website design, product packaging) enhance the customer experience?
  • Visual Identity: What are the visual elements that represent your brand (logo, colors, typography)?
  • Communication Materials: How do your communication materials (brochures, website, social media) reflect your brand and message?
  • Atmosphere: If applicable, what is the atmosphere of your physical store or online platform?
  • Sensory Experience: What sensory experiences (music, lighting, scent) are you creating?

Analysis:
Strengths: Identify the strengths of your current marketing mix.
Weaknesses: Identify the weaknesses of your current marketing mix.
Opportunities: Identify opportunities for improvement or expansion.
Threats: Identify potential threats to your marketing mix.

Action Plan:
Based on your analysis, create an action plan to address the strengths, weaknesses, opportunities, and threats.
Outline specific strategies, tactics, and timelines for implementing your action plan.
By analyzing and strategically managing the 7Ps, you can effectively market your product or service and achieve your business goals.

Marketing Mix – 7Ps Template :

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