Apology Letter to Unsatisfied Customer
Apology Letter to Unsatisfied Customer
[Your Company Letterhead or Logo (Optional)]
[Date]
[Customer Name]
[Customer Address]
Subject: A sincere apology from [Your Company Name]
Dear [Customer Name],
We are so sorry to hear about the recent experience you had with [Company Name], specifically regarding [clearly and concisely state the issue the customer experienced, e.g., your recent order, our service on [date], the product malfunction]. We understand your frustration and disappointment, and we sincerely apologize for the inconvenience this has caused.
[Acknowledge the customer’s specific concerns – show you’ve heard them:]
Example 1: “You are absolutely right that [restate their specific complaint]. This falls short of the standards we set for ourselves, and we let you down.”
Example 2: “We are very sorry that [product name] did not meet your expectations. We take pride in the quality of our products, and we are disappointed that this one failed to meet our usual standards.”
[Explain what steps you’ve ALREADY taken to resolve the issue (if applicable):]
Example: “We have already [mention action taken, e.g., processed a refund, expedited a replacement order, escalated the issue to our support team].”
[Outline how you will prevent the issue from happening again (if possible):]
Example: “To prevent similar situations in the future, we are [explain the action you’re taking, e.g., reviewing our quality control process, retraining staff on this procedure, updating our website information].”
We value your business and appreciate you bringing this matter to our attention. Our goal is to earn back your trust and confidence.
Please do not hesitate to contact me directly at [Your Phone Number] or [Your Email Address] to discuss this further.
Sincerely,
[Your Name]
[Your Title]
Tips for a Sincere Apology:
-Personalize the letter: Address the customer by name and refer to specific details of their experience.
-Avoid excuses: Take responsibility for the mistake, even if it was unintentional.
-Keep it concise and sincere: Avoid overly formal or lengthy explanations.
-Offer a solution: Clearly state what you will do to resolve the issue.
-Follow through: Ensure that any promised actions are taken promptly.
Apology Letter to Unsatisfied Customer :
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